A talent ahead of her time growing up in Paterson, NJ where music made a huge Impact from Hip Hop to R & B every Saturday at the well know CCP Recreation Center (Christopher Columbus Project), Shanell 'RED' Irving at the age of 14 would sneak in to watch rap groups like Force MD's, LL Cool J, Whodini, Cold Crush Brothers and Run DMC because rapping was her passion. She was inspired the day she heard ' Rapper's Delight by the Sugarhill Gang and ' Do You Wanna Rock ' by Sequence which back then had member Angie B better known as (Angie Stone) it was at that moment Shanell made the conscious decision to become a singer and songwriter. Determined to make her mark in music, Shanell answered to several business opportunities, while establishing both professional and personal relationships, she went from managing KRS1, The Fushnickens & Adeva, to hanging out with Force MD's, Cut Master DC, D-Moet, LL Cool J, Run DMC, and RIFF to name a few. Her love for music along with absorbing what she could from the artist she hung with encouraged her to form her own female group: ' Thik ' (pronounced Thick). Presenting great talent and with the use of her connections, the group got a label deal with Pocket Town/EMI. Writing and producing their own songs, as well as helping their label mates like: Billie Lawrence and Crucial Conflict, helped to enhance their status as the next writing phenomenon. Due to unfortunate circumstances, the label folded and ' Thik ' was without a record deal. Members of the group decided to go their separate ways with the exception of Shanell and Tenesha, they seemed to share a strong faith and believed that more doors would open.
In 2002 ' Big Drawz Music ' was established and the powerful writing duo immediately, began writing with well- established producers in the industry. Producers like: Eristopher, The Characters(Troy Taylor & Charles Farrar), Rockwilder, D-Moet and Dwayne Bastiany started to experience the duo's amazing talent and impeccable writing skills. In less than 3 months, their manager assisted in securing the ladies their first publishing deal as: the first female writing duo to sign with Warner Chappell Music Group. Best known for their writings on Jaheim, Charlie Wilson, Faith Evans, Chris Brown, Trin I Tee 5:7, Emily King, Destiny's Child and Trey Songz. This "Dynamic Duo" as quoted by Tyrese Gibson, has also been recognized for the help in securing record deals for Trey Songz, Emily King and Bayje. While exercising her passion for songwriting and her niche' for artist development, Shanell joined forces with Jonathan 'JJ' Jennings of The Professionallz and together they formed PHATT HOUSE ENTERTAINMENT LABEL. This new venture would supply the world with talents they built themselves instead of building up other people's artist they created a platform for their own. With her many talents being executed as a songwriter, vocal producer, and artist developer, Shanell had her eyes set on an even bigger platform for the growth and exposure of young amazing talents. After going thru her own trials with writing and getting songs placed as well as the ' Bad Business ' cliche that flows in the music business if you're not Writer Educated, Shanell came up with an AMAZING idea to better supply upcoming writer's and producer's with a great outlet on entering the music game of WRITING with " The Writerz Rumble '! A reality meets competition TV show that will allow people to see the sacrifices writer's and producer's go thru with the help of 4 Grammy winning and Nominated writer's as judges and mentors where this show will EDUCATE and ENTERTAIN the viewers about what goes on behind the scenes of making a HIT! This definitely solidifies that Shanell Red is well on her way to becoming a force to be reckoned with in this male dominating industry.